Radici Hair Studio Receives 2017 Best of Solana Beach Award

Solana Beach Award Program Honors the Achievement

SOLANA BEACH July 6, 2017 — Radici Hair Studio has been selected for the 2017 Best of Solana Beach Award in the Hair Salon category by the Solana Beach Award Program.

Each year, the Solana Beach Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Solana Beach area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Solana Beach Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Solana Beach Award Program and data provided by third parties.

About Solana Beach Award Program

The Solana Beach Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Solana Beach area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Solana Beach Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

5 Hair Myths We All Need to Stop Believing

5 Hair Myths We All Need to Stop Believing (and 3 Surprising Truths)

What really makes hair grow, fall out, change color, and more fascinating facts about how to best care for healthy hair.

Myth: Brush 100 times a day for healthier hair

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This is now known to risk damaging your mane. Brushing pulls out hair that isn’t ready to fall out, often breaks healthy hairs, and scratches the scalp. Brush gently for styling only—not to stimulate the scalp.

Myth: Black hair is stronger than blonde hair

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Despite this widespread belief, particularly among African Americans, black hair is one of the most fragile. Nor is it true that braiding and beading the hair makes it grow more quickly. Tight braids and beads can damage the hair.

Truth: Being stressed can make your hair fall out

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Severe stress can take a toll on your hair. All hair follicles normally undergo periodic “rest” periods; sudden stress can cause them to enter this resting phase prematurely, making the hair fall out in the three months following the stressful event. Normally hair growth restores naturally, but it’s important to deal with stress and seek medical advice to rule out any underlying illness, hormonal imbalance, or drug side effects.

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Truth: Worry brings gray hair

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It seems that the stress hormone adrenaline may damage DNA in the genes responsible for the production of melanin, the pigment that gives hair its color.

Myth: Hair can turn white with fright

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You can’t lose pigment in your hair because hair is dead when it leaves the scalp. But a severe shock could trigger alopecia areata, an autoimmune condition that causes pigmented hair (black, brown, red, or blonde) to drop out, leaving only gray and white hair behind.

Myth: Shaving the head of a newborn prevents baldness

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There is no truth in this myth. Most male baldness is inherited. If a father has a tendency to early hair loss, any sons he has are very likely to inherit the same tendency. If a baby boy’s maternal grandfather and his own father both have this genetic characteristic, the boy will always inherit it.

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Truth: Hair grows faster in the summer

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When it’s cold, blood is diverted to internal organs to maintain body temperature, which decreases blood flow to the scalp. In warm weather, enhanced circulation to the skin boosts follicle activity and increases the rate of hair growth. Hair grows 10 to 15 percent faster in the summer than in the winter.

Myth: Cutting hair by the moon speeds its growth

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One Brazilian myth is that hair cut between a full and quarter moon grows more strongly; in Asia, some people think that cutting hair under a waxing moon promotes growth. Neither are true. Hair does not grow back more strongly after it’s cut—at any time.

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STYLE EDIT

Conceal your gray between salon visits! In two weeks after your salon visit, your roots start to show. Spray grays away quickly and simply, with this innovative, natural-looking root concealer. It’s an instant, temporary, convenient fix that extends the life of your color between salon visits. Available in 4 self adjusting colors that match from the lightest blonde to the blackest black – Black/Dark Brown, Light Brown, Auburn/Red, Blonde.

31 Short Hairstyles for Men

Short hairstyles for men comes in different varieties. Short hair refers to any haircut with a little length. It may vary from above the ears to below the chin. If a man’s hair reaches the chin, it may not be considered short. The best benefit you can get from short haircut is the ease of styling it daily. Here we gathered short hairstyles so you can get short cuts for your hair.

BY

Hairstyles for MenShort Hairstyles for Men 2016

1. Spikes Mens Short Hairstyle

Spikes-Mens-Short-Haircuts

Originally posted by Deposit Photos

The spikes are achieved by applying wax or gel on the hair.

2. Fade Taper Undercut

Fade-Taper-Undercut-Mens-Hairstyles-Short

Originally posted by Addmire

This hairstyle cuts hair on the sides and back very short and tapered upwards. Then beginning on the ears, the hair is cut longer.

3. Slicked Back Haircut

Slicked-Back-Short-Hair-Men

Originally posted by Boy-bg

The haircut is brushed up from the front to the back of the head and is styled by using hair gel or creme.

4. Side Part

Side-Part-Mens-Hairstyles-Short

Originally posted by Pinterest

Part refers to the division of the hair. It is the natural division of the hair.

5. Ivy League

Ivy-League-Mens-Short-Hair

Originally posted by Menshair

On this hairstyle, the sides and back are cut short and tapered across the top of the hair. Then it becomes longer and fuller toward the crown and front. The longer hair on top can be styled, gelled or parted.

6. Caesar Cut

 Caesar Cut Hairdo for Men

Originally posted by Zombiediary

On this haircut, the hair on top of the head or crown is layered while back and sides are tapered. Short bangs are also combed forward.

7. Brushed Up Hairstyle

Brushed Up Hairstyle for Gentlemen

Side Part Pompadour

Side Part Pompadour Short Hair Mens Hairstyles

Originally posted by Askmen

This is a modern variation of the usual brushed up pompadour. On this style, pomade is applied to the hair, parted on one side and styled by brushing it to the sides.

9. Short Back and Sides

Short Back and Sides Hairdo for Men

Originally posted by Mycix

This hairstyle is best for all face shapes. The sides and back are cut and shaved leaving a longer crown for styling.

10. Brush Cut

Brush Cut Short Hairstyle for Men

Originally posted by Love2hair

On this haircut, the back and sides are cut and tapered white the crown is cut longer following the shape of the head. The top hair will resemble the bristles of a brush.

11. Burr Cut

Burr Cut Short Hair Man

Originally posted by Modelmayhem

This haircut is also called induction cut. The hairstyle is achieved by cutting the hair 1/8 inch which will give the scalp a sandpaper like texture.

12. Businessman’s Cut

Business Mans Cut Hairstyle

Originally posted by Fancy

This cut is not too short. It can still be worn in an office setting. This is usually tapered on the back and sides while the crown is left long for brushing and parting.

13. Butch Cut

Butch Hair Cut for Guys

Originally posted by Gvenny

‘This hairstyle cuts hair 1/4 inch and is created by taking a clipper and cutting all the hair to the same length.

14. Crew Cut

Crew Cut for Men

Originally posted by haircutsformen.org

Crewcut is tapered on the side, back, and top.

15. Flat Top

Flat Top Mens Short Haircuts

Originally posted by Haircutsformen

This hair cut is also called horseshoe flat top. The hair on the top is cut to be able to stand up. It is cut to give a flat hair appearance on the crown. If the hair is cut longer, apply styling gel to help it standing.

16. High and Tight

High and Tight Short Haircuts for Guys

Originally posted by Hotmalepics

The hair on this hairstyle is shaved on the sides and back leaving short hair on the crown.

17. High and Tight Recon

High and Tight Recon Short Haircut for Men

Originally posted by About

This hairstyle looks like a small mohawk. The sides and back are shaved.

18. Landing Strip

Landing Strip Short Haircut for Men

Originally posted by dizzah.yo2.cn

This is a very short version of a flat top where the middle crown scalp is already visible to still achieve the flat top look. Do you think this short hairstyle for men will come back in 2016? We definitely hope so;)

19. Layered Cut

Layered Mens Short Haircuts

Originally posted by Newworldfashiontrends

The hairstyle gives a chunky and messy look for the hair. This can be styled in different looks. It involved hair trimming on all parts of the head

20. Regulation or Military Style Cut

Regulation or Military Hairstyle for Men

Originally posted by Somethingawful

There are many different haircuts that can adhere to the rules and regulations of a military haircut. There can be low regulation, medium regulation, and high regulation.

21. Taper Cut

Taper Cut Mens Short Hairstyle

Originally posted by BGlions

This is a classic short hairstyle for men. It is cut short on the sides and back and it becomes shorter downwards. It has good and even blending on the haircut.

22. Whitewalls

Whitewalls Mens Hairstyles

Originally posted by Haircutsformen

Mens short hairstyles cannot miss whitewalls. whitewalls refer to areas on the head where the scalp is already very visible. On this hairstyle, the hair on the back and sides are clippered or shaved so the scalp resembles a whitewall on its visibility.

23. Buzz Cut

Buzz Cut for Men Short Hairstyles

Originally posted by Haircutsformen

This haircut is also very short. It requires little maintenance. It looks great and enhances the masculine look.

24. Faux Hawk

Faux Hawk Best-Men’s-Short-Hairstyles-2014-2015

Originally posted by Pinterest

Faux Hawk is achieved by cutting the hair but not too short. The sides and back have a not so loud length and the crown is having a longer length for styling.

25. Blunt Cut

Blunt Cut Short Hairstyle for Teens

Originally posted by GQ.com.au

The haircut is shaved on the sides and the crown is left longer. It suits men with thick hair types.

26. Brit-Rock Indie

Brit-Rock Indie Short Haircut for Boys

Originally posted by Lilz.eu

The hairstyle is popularized by a British band. This hairstyle looks gorgeous and you can achieve it by cutting the bang long and sweeping it forward

27. Slicked Back Undercut

Slicked Back Mens Hairstyles

Originally posted by Buzzfeed

This cut has saved sides and back while the hair on top is gelled and brushed to the back.

28. Design Haircut

Designed Short Hairstyles MenDesigned Short Hairstyles Men

Originally posted by Bloom

This is a haircut where expert skills are used to carve on he hair to achieve intricate designs.

29. Textured Cut

Textured Cut Mens Hairstyles Short

Originally posted by Butterfliesintummy

This hairstyle is achieved by  cutting the sides short white the top us point cut with shears or razor for texture.

30. Bald

Textured Cut Mens Hairstyles Short

Originally posted by Buzzfeed

This look is achieved by completely shaving hair and only leaving a shiny polished scalp.

31. Short Textured Haircut For Men

Short Textured Haircut For Men

How to Build an Alterna Hair Care Regimen

Shop Alterna Hair Products - The Dermstore Blog

We all have different hair concerns—from frizz to limpness to hair damage. The good news is that there are products out there that can help. Let’s take a deep dive into four of the most common hair concerns and the steps and products you’ll need to deal with each of them.

1. Dryness and Frizz

A great majority of my clients struggle with dry and/or frizzy hair, especially in the cooler months. The best way to combat this is to change the way you wash your hair. A shampoo and conditioner that is specifically made for dry and/or frizzy hair will make a huge difference in the look and feel of your hair. Supplementing this with a treatment or mask once a week—as well as a leave-in treatment—will leave your hair soft, supple and frizz-free.

For the best results, I recommend using the following products:

Alterna Caviar Moisture Intense Oil Crème Shampoo is a low-lather cleanser that removes dirt and oil with its innovative oil-based texture, which transforms into a creamy liquid when mixed with water. Its key ingredient, Abyssinian oil, binds to any impurities or unwanted oils on the surface to gently cleanse and hydrate the hair.

Alterna Caviar Moisture Intense Oil Crème Deep Conditioner is a nutrient-rich, intense-conditioning treatment that also contains Abyssinian oil and anti-aging properties. This mask protects each hair strand by forming a protective barrier, preventing moisture loss and bringing moisture back to hair.

Alterna Caviar Omega Plus Nourishing Oil is specifically designed for the purpose of hydration and frizz control. You can use this as a leave-in treatment on its own or combine it with other styling products to create shine and lightweight definition.

2. Damaged Hair

Many of my clients have also experienced some degree of damage to their hair, whether this is due to overprocessing of color or the misuse of heated tools. The good news is that we can now somewhat correct this by using moisture-replenishing, protein-strengthening treatments and leave-in products.

For the best repair for damaged hair, I always recommend the following products:

Alterna Caviar Repairx Instant Recovery Shampoo is restorative, sulfate-free and infused with caviar and strand-building proteins that mimic hair’s natural ceramides to help repair damaged strands, while Alterna Caviar Repairx Instant Recovery Conditioner further protects against breakage and aids in the recovery from heat damage.

Alterna Caviar Repairx Fill & Fix Treatment Masque will nourish and strengthen the hair, improving manageability and leaving hair soft, shiny and completely restored.

 3. Dull Hair That Lacks Shine

Whether it is due to the overall health of your hair, faded color or high porosity, we have all experienced the feeling of looking in the mirror and longing for that natural shine. The best way to nourish the hair’s surface is to bring back key nutrients and moisture. The more hydrated the hair’s surface is, the smoother and shinier it will appear.

For added shine to the appearance of any style, I recommend using the following products:

The Alterna Caviar Replenishing Moisture Shampoo will cleanse the hair’s surface while restoring moisture to dry and damaged strands. One of the key ingredients is Alterna’s Age-Control Complex, which combats chronological, chemical and environmental aging, leaving your hair healthier and shinier. Alterna Caviar Replenishing Moisture Conditioner is a luxurious, lipid-rich daily conditioner, which helps protect the hair from color fade, daily stresses and any future damage. Extracts of caviar, one of the world’s richest sources of omega-3 fatty acids, will infuse the hair with moisture, elasticity and superior shine.

Alterna Caviar Replenishing Moisture Masque will provide an intensive moisturizing treatment, utilizing powerful marine botanicals to deliver deep hydration to the hair’s overall porosity and elasticity.

Alterna Caviar CC Cream 10-in-1 Complete Correction is a leave-in hair enhancer that provides 10 benefits in one product, (moisture, shine, smoothness, softness, UV protection, manageability, strength, antibreakage, heat protection and a light hold). You can use this as a finishing touch on its own or mix with your other favorite Alterna styling products.

4. Flat and Lifeless

The key to not weighing down fine hair is to use lightweight products for cleansing, nourishing and styling. Selecting products specifically designed for flat and fine hair types ensures that you will not experience that greasy residue that tends to weigh down fine hair.

To add volume to fine hair, I recommend using the following products:

Alterna Caviar Bodybuilding Volume Shampoo is a sulfate-free cleanser that works at building thickness and volume while protecting hair color. Alterna Caviar Bodybuilding Volume Conditioner adds weightless moisture and improves the appearance of fine hair. Caviar Anti-Aging Miracle Multiplying Volume Mist is a weightless mist that fortifies strands with biotin and keratin while giving them a voluminous lift.

BY BILL TSIKNARIS · JULY 28, 2016

Katie Holmes named the face of Alterna Haircare

There was no one better to show off the stunning results of using the products than Katie Holmes herself as she shot an advert for her company on Monday.

The 36-year-old actress put her luscious brunette tresses on full display as she got in front of the camera to discuss the benefits of the luxury haircare brand.

Katie Holmes, Alterna Haircare

Working hard: Katie Holmes was on set to shoot an advertising campaign for her company Alterna Haircare in Los Angeles on Monday

It looked as if the former Dawson’s Creek star did not have a strand out of place as a hair stylist did a few touch-ups using the product in between takes.

Not only did Katie’s locks look immaculate, but her make-up was done perfectly as she opted for a natural look which complimented her cheek bones while adding a pop of colour in the form of pink lipstick.

The actress went casual chic while filming as she donned two different coloured sweaters, one green and the other grey, along with navy blue trousers and socks with a snowflake pattern on them.

Her own best advert: The 36-year-old star's long brunette tresses looked perfect for the filming session

Her own best advert: The 36-year-old star’s long brunette tresses looked perfect for the filming session

Neutral: The former Dawson's Creek star went casual in a grey sweater as she was primped

Neutral: The former Dawson's Creek star went casual in a grey sweater as she was primped

Neutral: The former Dawson’s Creek star went casual in a grey sweater as she was primped

See they work! A hairstylist used the luxury haircare product that Katie happens to be a co-owner and spokesperson for

At one point during the shoot Katie posed alongside the various Alterna Haircare products in their purple bottles as well as styling tools including a blow dryer, curling iron and a few brushes.

She was announced as the spokesperson and co-owner of the company in January 2013.

Katie said that one of the reasons she was drawn to Alterna Haircare was the quality of the product as she said in a press release: ‘I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens.

‘It’s good for my hair and good for the earth, so I feel good using it.’

Brunette beauty: The actress had natural, complimentary make-up on her face completed by a swipe of pink lip

Brunette beauty: The actress had natural, complimentary make-up on her face completed by a swipe of pink lip

Casual customer: She later changed into a green sweater with navy trousers and blue socks with snowflakes emblazoned on them

Casual customer: She later changed into a green sweater with navy trousers and blue socks with snowflakes emblazoned on them

Casual customer: She later changed into a green sweater with navy trousers and blue socks with snowflakes emblazoned on them

The ex wife of Tom Cruise also said that she enjoyed the products from her first use: ‘When I first used Alterna, I knew there was something special about their products because of how much healthier, shinier and smoother my hair looked and felt after just one use.’

She is not only busy with her haircare product line, but she has recently been seen on the Los Angeles set of Ray Donovan alongside main star of the show – Liev Schreiber.

According to Variety, Holmes plays a wealthy businesswoman called Paige, who’s the daughter of a billionaire producer called Andrew Finney (Ian McShane).

The 12-episode third season of Ray Donovan premieres this summer on Showtime.

Promotion: Katie was announced as co-owner and spokesperson in January 2013

Promotion: Katie was announced as co-owner and spokesperson in January 2013

Miracle Hair Oil: How To Use Moroccanoil

 

The brand’s fame came with the Moroccanoil Original Hair Oil Treatment, but Moroccanoil have a wide range of other hair care products just waiting to transform your hair. Browse our full collection of products here.

A selection of Moroccanoil Hydration hair products in our guide on how to use Moroccanoil.

For the best results, use these products on wet or dry hair, following the top tips provided in the videos below. Choose from the Moroccanoil Original Treatment (ideal for normal hair), the Moroccanoil Light Oil Treatment (better for oily or greasier hair), or the Moroccanoil Intense Curl Cream (ideal for curly hair), as the three best-selling products from the range.

How To Use Moroccanoil On Wet Hair

Applying hair oil to wet hair is the most common way to use your Moroccanoil treatment, using a small amount as shown in the video.

Step 1:

With the Moroccanoil Hair Oil, work through the ends of your hair. Be sure to avoid your roots as this will make your hair look greasy.

Step 2:

The stylist then works the Moroccanoil through the hair, and dries in and styles like you normally would. Take note of how easily the hair dries and how manageable it is.

Step 3:

The finished result after using Moroccanoil hair oil treatment: the model’s hair is left silky smooth.

How To Use Moroccanoil On Dry Hair

Using Moroccanoil on dry hair can make styling your hair easier and produces better results. Use 2-5 pumps of the Moroccanoil Original Hair Oil Treatment of your choice as directed in the Video.

Step 1:

Work the treatment into your ends, whilst avoiding roots to prevent an oily finish.

Step 2:

Style your hair like you normally would, noticing that the argan oil in Moroccanoil takes hold of frizz and fly aways to leave you with sleek and healthy looking hair.

How To Use Moroccanoil On Curly Hair

The Curl Enhancers range from Moroccanoil uses the special ingredient Argan oil to define and volumise your curls. Argan oil is rich in vitamins, antioxidants and UV protecting properties, so it’s the best thing for caring for your curls. The Intense Curl Cream works on wet or dry hair to provide medium hold, define curls and add lift like never before.

Step 1:

Use a small amount in your hands and rub them together, this will make sure you don’t leave any lumps in your hair.

Step 2:

Run your hands through your hair, focusing on the ends and layers as these will be where the most curly parts of your hair will be.

Step 3:

The Moroccanoil Intense Curl Cream leaves no residue, doesn’t leave hair greasy and lightly defines your curls.

Step 4:

This cream can also be used as a touch up product, working on dry hair just run through and add lift, volume and shine to your curls or waves.

7 Mistakes You’re Making When You Blowdry Your Hair

5 Foolproof Ways To Fight Frizzy Hair

Blowdrying your hair. It’s one of those things you probably do (and do often), but not The Right Way, and you know it. If you’re anything like us, you’re more of a blast-it-indiscriminately-until-it’s-not-wet-anymore kind of gal…which, let’s face it, isn’t really cutting it.

So what is the proper way to blowdry your hair? We talked to Redken celebrity stylist Rodney Cutler, whose clients include Emma Watson, Jamie King, and Fergie, for his secret to the best at-home, everyday blowout. And this is going to change everything. (And no, we’re not talking about 84 extra hours in front of the mirror. Believe us, we’re just as lazy as you are.)

 Here’s what you’re doing wrong:

Mistake #1: Your Hair Is Too Wet

“A lot of women start with sopping wet hair,” says Cutler. “Your hair should be 60-to-65 percent dry before you even start to blowdry with a brush.” Cutler explains that it’s less damaging to your hair if you pre-dry. “Towel dry, then blow dry using only your hands for a bit, then use a brush—starting at the roots.”

Mistake #2: You’re Not Giving Enough Lift

Did you read that? The roots! If you want some lift and volume (AKA the hair you have leaving the salon), use your hands to comb your roots up and blow-dry. (Since the diameter of a brush won’t allow you to get too close to the roots, this is an important step to give your hair some oomph, explains Cutler.)

Mistake #3: You’re Starting in the Wrong Place

Cutler says that many women who use a brush end up wrapping the hair around it and blasting it with heat. Which is apparently not only a no, but it actually takes so much longer than doing it the right way. “Put your round brush in at the roots, roll the brush down to the ends then take it back up to the roots, concentrating your blowdryer on that area and your hairline first.” By the time your roots and your hair midway down is dry, your ends should be pretty close. “Then start to roll the ends on the brush and finish drying.”

Mistake #4: You’re Not Using Your Products Correctly

When it comes to applying product, we can be like kindergartners in finger-painting class. The idea is to use them sparingly, the right way, and in the right place. “If you’re going for volume, you want to concentrate product at the roots—since putting the products on your ends will pull your hair down.” (Ahem, noted.) And if you’re a hairspray fanatic? “When women get the style they want, they think it’s time to hammer it with hairspray. First, you need to spray it from a distance which will allow for even distribution,” says Cutler. “And keep it to a light spray—a close, heavy spray means that it actually builds up in one area, and your look will collapse.”

Mistake #5: You’re Not Using the Right Brush

“The bigger the brush, the smoother the hair,” Cutler says. If you have a round brush that features metal in the middle, or a metal core, it can certainly provide a smoother look—but it also heats up like an iron, so remember to keep drying time to a minimum since it is more damaging. And if you have coarse hair or are prone to flyaways? It’s better to skip those altogether for a traditional boar or nylon bristle brush, as the ones with metal tend to not have as many bristles and therefore don’t provide as much tension for a smooth “pull.”

Mistake #6: You’re Not Letting Your Hair “Set”

Brush, dry, run? Stop! “Letting your hair cool down on the brush before moving on to the next section will make your style longer lasting,” says Cutler. “It will actually set it.” Translation? Unless you want to do this process again tomorrow, just chill and let your hair cool down on that brush, girl. It’s that one thing that makes your post-salon hair so much better. (We’re on to you, stylists.) (To extend your style, try Pillow Proof Blow Dry Two Day Extender, $18; ulta.com)

Mistake #7: You’re Not Using a Nozzle

That attachment that came with your blow dryer when you bought it—and that you conveniently tucked under your bathroom sink never to be seen again? Yeah, you need that sucker. “If you don’t use it, it just sprays the hair with heat all over,” says Cutler. “It won’t be concentrated on the cuticle and you won’t get that smooth look.”

The Story Behind Moroccanoil

Carmen Tal Reveals the Story Behind Moroccanoil

August 19, 2016 | People Feature

As co-founder of one of the world’s most successful beauty brands, Moroccanoil’s Carmen Tal is a force of nature. Here, she reveals how creating a line of iconic hair, body, and sun products has evolved into a mission to inspire other women.

Moroccanoil-Carmen-Tal-1.jpg

It started with just a basic need—Carmen Tal, today the cofounder of Moroccanoil, was visiting relatives in Israel when a bad color process damaged her hair. Disappointed, she accompanied a friend to a salon in Tel Aviv, where a hairstylist used an oil treatment to both condition and style Tal’s hair. According to Tal, “The results were like, Wow!”

Tal, a former salon owner herself who had also worked in the fashion industry, brought the product back home to Canada, where she started using it in her personal beauty regimen. She shared it with friends, colleagues, and her hairstylist. And as each reported the same impressive results—nourished, beautiful hair—she became convinced she had to distribute this oil on a larger stage. It took Tal six months to persuade her then husband, Ofer, a business executive who spoke Hebrew, that they needed to make this treatment oil their next venture.

Initially, the couple started by just securing North American distribution rights, but when their success outpaced the company’s level of production, Tal bought the company outright and launched what is today the multimillion-dollar brand Moroccanoil.

Looking back, Tal admits it was no cake walk. “What we faced most was the negativity of people,” she says of those early days. “The thing for me was mostly people saying, ‘Don’t bring something with oil.’ ‘Don’t bring anything with glass because it’s going to break, it’s going to make a mess.’ Or, ‘Why do you do something with hair—that’s [a] saturated [category]?’ That was the challenge. We just said, ‘Okay, if we fail, we fail.’ You don’t always have a guarantee that things are going to be successful. But we were lucky.”

“Lucky” might be the understatement of the century. The game-changing success of Moroccanoil in an industry notorious for fickleness and fads could well be attributed to some luck, but the stunning growth and longevity of the brand is directly proportional to Tal’s tenacity, dedication, inspiration, and vision.

Since the company launched less than a decade ago, Moroccanoil has ignited a passion (some would say obsession) in North America for argan oil, a rich elixir that’s harvested from kernels inside the fruit of Moroccan argan trees. In a labor-intensive process, Berber women crack open the argan nut to obtain the kernels, which are ground to extract the pure, unfiltered oil, which is then left to settle so any impurities sink to the bottom and can be removed. The resulting oil can be used for food (much the same way olive oil is) as well as a moisturizer for the face and hair. Argan oil is one of the main efficacious ingredients in the company’s cornerstone Moroccanoil Treatment and the signature ingredient across the entire product line, and spawned shelves of me-too merchandise.

Moroccanoil-Carmen-Tal-2.jpg

Carmen Tal, cofounder of Moroccanoil, draws upon her travels around the world, including to the Beldi Country Club in Morocco (shown here), to fire her imagination for new products and ideas. The recently released fragrance Fleur de Rose was inspired by flowers Tal admired in France.

According to industry researcher Mintel, 29 products using argan oil launched in 2008; in 2012, it was 588. Meanwhile, researcher NPD Group has seen US department store sales of products featuring argan oil increase by more than 200 percent. “It actually doesn’t bother me anymore,” says Tal of the flood of argan oil products that fill shelves everywhere from high-end department stores to the local drugstore—even big-box stores like Costco. “Now I’m so confident that being the first, being the pioneer, and continuing to bring products of the highest quality, nobody will ever take that place. No matter how many other products come out, we’re still going to be the original. It’s not just about being an argan oilinfused brand; it’s much more than that. I think we are special.”

At the time of Moroccanoil’s debut, it wasn’t just what was inside the bottle that was unique. The scent (a distinct and delicious aroma the company calls Fragrance Originale), the eye-catching apothecary-esque glass bottles, the elegantly designed labels—everything about Moroccanoil heralded something entirely new and different from anything available in the marketplace. Still, with only one product—the now iconic Moroccanoil Treatment—Tal needed to rely on grassroots marketing to get it into the right hands. Bottles were given away to hairdressers, stylists, influencers, and editors—anyone who could spread the word about what she believed was the new beauty essential. “It was very different than most of the beauty products of the time,” recalls Tal, noting the signature aqua and orange packaging, the blue culled from an image of an ocean seen in a fashion print ad. “Seven, eight years ago, most of the packages were white, black, red—there wasn’t much diversity in the marketplace.”

“I’M SO CONFIDENT THAT BEING THE FIRST, BEING THE PIONEER, AND CONTINUING TO BRING PRODUCTS OF THE HIGHEST QUALITY, NOBODY WILL EVER TAKE THAT PLACE.”

Since then, the company has grown exponentially, both in size and in scope, and is now available in over 65 countries and has also experienced tremendous growth in the travel retail/ duty-free category around the world. Tal relocated to New York (Moroccanoil also maintains offices in Montreal, Tel Aviv, and Tokyo), and they have expanded their offerings, from just the treatment oil—which found fans in celebrities such as Madonna, Emily Blunt, and Bar Refaeli—to a range of hair products, including a new texture collection featuring a Dry Texture Spray, made with a special blend of volcanic mineral zeolite and high-performance resins, as well as the unisex styler Texture Clay, which blends argan oil with cosmetic-grade bentonite clay and nourishing shea butter for a silky texture with shapeable hold.

A surprising addition to the hair collection, Tal introduced spa-quality Moroccanoil Body skincare treatments, including an exfoliating body scrub—which features a unique blend of argan, sesame, grape seed, avocado, and sweet almond oils to nourish the skin—cleansing bar, shower milk, body butter, body soufflé, and hand cream. Says Tal, “The development of the Moroccanoil Body collection was a natural next step for us, as we wanted to satisfy our consumer’s desire for luxurious treatments that not only transform the hair, but the body as well.” In 2015, two enticing and exotic fragrances were added: Fleur d’Oranger, a rich orange blossom scent that Tal says “is good enough to eat” and was inspired by her time in Spain; and Fleur de Rose, sparked by a garden of roses Tal spotted during a trip to France. The Moroccanoil Sun collection was launched the same year. “Argan oil is an incredible gift of nature, a natural sun protector, so it was an obvious choice for us to launch a Sun line,” says Tal. “We have always been inspired by the Mediterranean, and our Sun collection reminds me of when I was a teen, and going to the beach with my friends feeling happy and relaxed.”

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Carmen Tal has harnessed the power of argan oil in her company’s beloved Moroccanoil Treatment (RIGHT), and used her platform as the leader of a multimillion-dollar beauty brand to celebrate female philanthropists, such as designer Georgina Chapman (LEFT), shown here with Tal at an event for Tal’s Inspired By Women™ campaign.

“I find that when I travel is when I have the time to discover, and I have the time to observe and see what else is happening,” she adds. “I’m not a creative person, but I know what I like. And then I interpret it in my own way.”

Later this year, the company plans to announce its next generation of yet-to-be-revealed haircare products. “Trends are changing,” says Tal. “We try to come up with one or two big launches every year, or we formulate something—like [when] a new ingredient has come up in the market and we need to adjust—so we constantly are reinventing ourselves.”

But most importantly for Tal is her holistic commitment to her customers. As well as inspiring women to look and feel their best, Tal is dedicated to helping them fulfill their personal potential and make their dreams a reality by empowering them to discover beauty in a new light—through the power of inspiration.

With this at the forefront of her vision for her brand, and realizing the power of inspiration to move us to action, Moroccanoil announced its inaugural Inspired By Women™ initiative in the fall of 2014, a lifelong project for the company created to inspire, celebrate, and empower women around the world.

“MANY PEOPLE WHO HAVE SUCCEEDED IN WHAT THEY DO HAVE FAILED, MANY TIMES, AND THEY CONTINUE AND THEY DON’T CARE IF THEY LOSE THEIR SHIRT. THEY JUST KEEP ON GOING.”

“Inspired By Women™ provides a global platform for courageous women to share their unique personal journeys of bringing change through empowerment,” says Tal. “To me, inspiration is the vehicle for empowerment to pursue one’s dreams. The Moroccanoil brand was created from an inspired moment! It only takes one moment of inspiration to ignite positive change.”

The program’s first five honorees were highlighted in a digital short film series, directed by actress and filmmaker Bryce Dallas Howard. Women featured in the series included trailblazers such as Rebecca Welsh, founder of The HALO organization, which helps homeless and at-risk youth heal and create a future through art therapy, and Allyson Ahlstrom, who provides cool clothes to kids in need across the country through her philanthropic Threads for Teens. “We’re extremely proud through Inspired By Women™ to feature powerful stories of passionate and courageous women who take confidence, compassion, and strength to a whole new level,” says Tal. “We hope their incredibly moving stories and accomplishments will serve as the catalyst that inspires all women to let go of their fears, take a chance, and realize their dreams. When you empower women, the sky’s the limit!”

Most recently, the Inspired By Women™ program honored Marchesa designer and cofounder Georgina Chapman, who works with the organization The Magic Bus Foundation, a nonprofit that aims to lift communities in India out of poverty by providing education, sanitation, and mentoring efforts. It’s an organization close to Chapman’s heart as generations of her family have lived in India, and much of the artisanal embroidery and craftsmanship for which her designer gowns are known comes from these regions. Says Tal, “As we only just launched our newest film with Georgina Chapman, our goal is to ensure it touches as many lives as possible. As for the next film, we are looking towards a 2017 launch. It would be amazing, should the stars be aligned, to continue working with Bryce Dallas Howard. She has been such an integral part of the project, and is an extraordinary visionary and filmmaker, not to mention an incredibly inspiring woman herself!”

“I always see us as goddesses,” continues the petite Tal, whose soft-spokenness belies her self-confidence and steely determination. “I think [women] should rule the world. We become mothers. And if we, as women, take seriously the responsibility of raising responsible human beings, this world would be a much better place. And by encouraging and empowering women to find themselves and teach them all these things, in 100 years we’ll have a much better place to live. People all over the world have been so moved by the stories of our Inspired By Women™ nominees. I think I’m most proud of the countless lives we have been able to touch through the initiative—and hopefully not only to inspire, but also empower other women to make their own dreams a reality.”